Enhancing Customer-Facing Project Outcomes and Global Collaboration in Multinational Companies through Predictive and Prescriptive Project Portfolio Management: A Comparative Study of Salesforce CRM and Leading Project Management Tools (Asana, Jira, Prima
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Abstract
Moral issues Multinational companies are experiencing more difficulty in customer-facing project management as well as managing international teams. In this paper, the author will discuss how predictive and prescriptive project portfolio management (PPM) is implemented to optimise the results of project development using the strategic merge of Salesforce CRM with top-ranking project management software, such as Asana, Jira, Primavera P6 Professional, and Microsoft Project. The study measures functional capabilities, predictive and prescriptive capabilities, integration potential as well as the effect on satisfaction of customers, project delivery and international collaboration using a qualitative comparative method and real-world case studies. The results have shown Salesforce CRM to be great in terms of automation of workflows, management of customer information, and teamwork, whereas such tools as Jira and Microsoft Project reinforce risk management and prescriptive decision-making. Combination of these technologies can be used to provide data-driven planning of projects, knowledge management, and proactive dedication of resources. The paper offers a practical guideline to MNCs pursuing the ideal of customer interaction and execution of global projects, and points to implications on strategy, efficiency in operations and further research on the integrated PPM systems.
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