“Impact of Bias in Incrementality Measurement Created on Account of Competing Ads in Auction Based Digital Ad Delivery Platforms”. International Journal of Research Publications in Engineering, Technology and Management (IJRPETM) 4, no. 1 (January 4, 2021): 4345–4350. Accessed February 9, 2026. https://ijrpetm.com/index.php/IJRPETM/article/view/262.