Promotional Spend Analytics Using AI for PFME Allocation and Coupon Redemption Optimization. International Journal of Research Publications in Engineering, Technology and Management (IJRPETM), [S. l.], v. 7, n. 2, p. 10417–10429, 2024. DOI: 10.15662/IJRPETM.2024.0702011. Disponível em: https://ijrpetm.com/index.php/IJRPETM/article/view/726. Acesso em: 9 nov. 2026.