Intelligent Customer Segmentation A Data-Driven Framework for Targeted Advertising and Digital Marketing Analytics. International Journal of Research Publications in Engineering, Technology and Management (IJRPETM), [S. l.], v. 5, n. 5, p. 7417–7428, 2022. DOI: 10.15662/IJRPETM.2022.0505003. Disponível em: https://ijrpetm.com/index.php/IJRPETM/article/view/223. Acesso em: 26 mar. 2026.